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The Unbreakable
Born from Experience. Built for Impact.
A startup empowering businesses to proactively prepare for crises through AI-driven simulations, resilience audits, continuity planning, and predictive risk intelligence.
The Risk is Real
In today's volatile business environment, disruptions are becoming the new normal. The Global Risk Report 2025 highlights increasing threats from conflicts, extreme weather, and misinformation, all amplified by technological advances. Yet most businesses remain dangerously underprepared.
30%
EBITDA loss over a decade due to supply chain disruptions
3.7 Years
Average frequency of major disruptions affecting businesses
90%
Of companies lack full resilience capabilities
12 Months
Average recovery time after a major crisis event
services
Our Solution: AI-Powered Resilience House
The Unbreakable delivers an AI-powered digital platform that transforms how retail and FMCG businesses prepare for, respond to, and recover from disruptions.
Who we are
Born from Experience. Built for Impact.
Helping businesses prepare, respond, and recover — stronger than before.
The Unbreakable is a startup on a mission to turn crisis into competitive advantage. We’re building an AI-powered digital resilience platform tailored for the realities of retail and FMCG industries.
Founded by Maryna Peikova, a CEO who led Ukraine’s largest convenience retail chain through wartime disruptions, The Unbreakable combines lived leadership experience with bold innovation.
We are currently in product development, co-creating the platform with forward-thinking partners.
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Why Now?
Crises are accelerating – from war to cyber attacks to climate disruptions. Boards are actively seeking continuity and resilience tools, and ESG and risk standards are evolving rapidly. Yet retail and FMCG businesses face these challenges without tailored resilience solutions.
Join the Resilience Revolution
Be among the first to access The Unbreakable platform and transform your business's ability to thrive through disruption.
Mission & Vision
To become the world’s leading resilience platform for Retail and FMCG
Our Mission
To transform how retail and FMCG businesses prepare for, respond to, and recover from disruptions by providing AI-powered resilience tools that are accessible, effective, and specifically tailored to their unique operational challenges.
We believe that every business deserves the chance to be unbreakable, regardless of size or resources.
Our Vision
A world where business disruptions are no longer existential threats but opportunities for transformation and growth.
We envision a Leading retail and FMCG ecosystem where resilience is embedded into operational DNA, where companies have the tools they need to anticipate risks, respond effectively to crises, and emerge stronger from each challenge.
Our Values
Real-World Expertise
We believe theory alone isn't enough. Our solutions are built on lived experience and tested in the most challenging business environments.
Impact-Focused
We measure our success by the resilience we build in our clients. Their ability to withstand and thrive through disruption is our bottom line.
Adaptive Innovation
We combine cutting-edge AI with practical business wisdom to create solutions that evolve alongside emerging threats.
Sector-Specific
We reject one-size-fits-all approaches to resilience, focusing exclusively on the unique challenges facing retail and FMCG businesses.
Our Roadmap
February 2025
The Concept Takes Shape
After leading retail operations through wartime disruptions, Marina Peikova begins developing a resilience framework specifically for retail businesses.
March 2025
Resilience Playbook Published
"Resilience Playbook for CEOs" receives recognition from industry leaders, validating the need for sector-specific resilience solutions.
April 2025
The Unbreakable is Founded
The company is officially established with a mission to transform the resilience capabilities of retail and FMCG businesses worldwide.
July 2025
Core Team Assembled
Key experts in retail operations, crisis management, and AI join the mission to develop the world's first retail-specific resilience platform.
August 2025
MVP production
MVP version of the Resilience House platform successfully demonstrates the power of AI in predicting and mitigating retail-specific disruptions.